Description
ADAS chief engineer and automotive systems leader who turns complex safety and driver-assistance challenges into reliable, scalable products.
Experienced in end-to-end delivery across sensors, ECUs/domain controllers, perception, and vehicle features—from strategy and architecture through launch and field issue resolution.
Known for simplifying complexity, building high-performing global teams, and aligning engineering decisions with customer value and business outcomes.
Experienced in end-to-end delivery across sensors, ECUs/domain controllers, perception, and vehicle features—from strategy and architecture through launch and field issue resolution.
Known for simplifying complexity, building high-performing global teams, and aligning engineering decisions with customer value and business outcomes.
- Serve on Boards of Directors
- Evaluate nascent business opportunities as an ADAS subject matter expert.
- Coach executives about how to deliver ADAS at scale and meet customer expectations.
- Act as a Drop-in Chief Engineer for teams who don’t need a full-time person in that role Support Go to Market strategy development.
- Advise senior leaders on what it takes to get a new product from development to production.
- Incubate startup or new internal operations that are still growing their team.
- Serve as an Expert Witness in the ADAS domain.
Skills
Simplify Complexity, Innovate, Evaluate new business ideas, Operate sophisticated businesses, Build international relationships, Develop product strategy, Create Cost Saving Opportunities, Discover root causes, Lead teams, Improve robustness, Invent (see patents below).
Professional Experience
ADAS Advisors LLC Northville, MI
Founder and Principal 2022-present
- Strategic Advisor to Innoviz (INVZ), 4Q2022 – …
- Strategic Advisor to a young company in the ADAS Perception domain, 2Q2023 – …
- Strategic Advisor to a startup company with unique radar perception software, 2Q2023 – …
- Business development support to a young company offering image labeling and annotation, 2Q2023 – …
- Strategic Advisor to a young company in the engineering tools domain, 2Q2024 – …
- Business development support to a young company offering automotive supplier financing, 2Q2023 – …
- Strategic Advisor to a 3 person startup working on unique camera hardware, 4Q2022 – 4Q2023
- Consulting support to the Martec Group, 4Q2022 – 2Q2023
- Strategic advisor to an ADAS mapping company, 3Q2022-4Q2022
- Strategic advisor to an ADAS semiconductor company, 3Q2022-4Q2022
- Strategic advisor to an ADAS software company based in India, 3Q2022-4Q2022
Ford Motor Company
Dearborn, MI
Chief Engineer Advanced Driver Assistance Systems, Hardware, Features
2021-2022
- Delivered massive profit on $2B of global turnover covering all ADAS sensors, domain controllers and features.
- Built global team and developed relationships with 500 ADAS engineers in China, Europe, Australia and South America for hardware, system and features, doubling the team size in each of the last 2 years.
- Created best-in-class product strategy and system architecture for next generation design, focused on capability, profit and growth.
- Developed world-class ADAS features such as BlueCruise for 4 million customers per year in all major markets.
- Drove project execution and supplier negotiations, product launch, field issue resolution and ongoing product development.
Manager Driver Assistance and Safety Electronics Systems, Hardware,
Features and Software 2009-2021
- Led engineering for active safety and driver assistance technologies including cameras, radars, ultrasonic sensors, crash sensors and the ECUs that use these sensors in North America, South America, Europe, China and Australia.
- Delivered substantial profit on $1B global turnover covering all ADAS sensors, domain controllers, features and software.
- Developed class-leading features like Trailer Reverse Guidance.
- Invented new sensing methods such as yaw rate trailer angle detection.
Manager Advanced Feature Development
2007-2009
- Developed new features including: MyKey, Cross Traffic Alert and Adaptive Garage Door Opener.
Earlier roles
- Manager Hybrid Electric Vehicle Engineering, Co-Director of the Ford-MIT Alliance, Supervisor Fuel Cell Reliability, Supervisor Restraints Electronic Subsystem, Safety Electronics and Diagnostics Engineer in Cologne Germany, …
Academic Background
Massachusetts Institute of Technology
Cambridge, MA
- Master of Science in Systems Engineering
- Master of Science in Technology Policy
- Bachelor of Science in Aerospace Engineering
Awards
- 2020 Henry Ford Technology Award for Development of Yaw Rate Trailer Angle Detection
- 2002 Henry Ford Technology Award for Development of Adaptive Beltminder